SEM Blog

The latest Boston Search Engine Marketing and SEO News from MBA Team!

Boston Search Engine Marketing

5 steps to creating a successful customer advocacy program

5 steps to creating a successful customer advocacy program

In this article, you will learn five steps needed to create a successful customer advocacy program and ten ideas for showing appreciation. 
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A guide to managing the customer journey from buyer personas through marketing automation

A guide to managing the customer journey from buyer personas through marketing automation

The customer journey is a path that customers travel along, from discovery to engagement and beyond.
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2017’s best LinkedIn tips and marketing strategy

2017’s best LinkedIn tips and marketing strategy

LinkedIn is the best place in the world to reach business owners.   With this in mind, we created LinkedIn tips to help you with your LinkedIn marketing strategy.
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Is guest blogging dead or alive? SEO benefits, backlinks, Google PageRank and More!

Is guest blogging dead or alive? SEO benefits, backlinks, Google PageRank and More!

Guest blogging is one of the best investments you can make towards promoting your online business. Learn why this SEO strategy works.
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NY Times Study: The Psychology of Sharing, Why do People Share Online

NY Times Study: The Psychology of Sharing, Why do People Share Online

This NY Times published a study in 2011 on the Psychology of Sharing, Why do People Share Online, and it was online through 2016. 
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This Search Engine Marketing (SEM) blog contains original content and articles from MBA Team, Inc. a full-service Boston search engine marketing, public relations, internet marketing and design firm.    SEM is an integral part of our mission to provide clients with the highest level of marketing support and solutions. 

Our approach is designed to improve sales results, generate high brand awareness, increase customer loyalty, and tell your unique story in the most provocative ways possible. Thus we hope this website helps you meet demands of the ever-changing digital marketplace.

Organic SEO

Organic SEO

The textbook definition of Organic SEO is the process digital marketers go through to obtain a natural placement on organic search engine results pages (SERPs). More pragmatic terms, organic SEO is the process of publishing high-quality content to your website, again, and again and again. That content needs to be well written, original and easy to read and scannable.

E-mail Marketing

E-mail Marketing

When it comes to capturing potential customers’ attention, nothing can top email. Even if people don’t open them, they’ll still see them there sitting inside their inbox. And when you compare the open rates of your emails to the number of your Facebook fans who are seeing your updates, you’re likely to find that email marketing comes out on top.

Local SEO

Local SEO

Local involves listing your business completely and accurately in local directories and updating them regularly. It includes actively managing photos and reviews on sites like Yelp and TripAdvisor. You’ll also want to pay attention to your profiles on local social networking sites like Facebook and other local listings like Google My Business, Bing for business, and Apple Maps.

Social Media

Social Media

Using Social media as a tool to promote your business has enormous potential in comparison to email marketing, in part because the barrier to entry is so low. It only takes a couple of minutes to sign up and to start posting, and you don’t need huge marketing budgets to get going.

Website Design

Website Design

Setting up and launching a website can be a stressful business. The good news is that if you do it right, working with a web designer doesn’t have to be painful. Learn tips to make the process smoother and much more enjoyable.

WordPress

WordPress

WordPress is one of the most popular content management systems in the world. Did you ever wonder why? Businesses and individuals can create a free website or build a blog with WordPress. There are thousands of free, customizable, mobile-ready designs and themes and plugins. Learn how to manage your WordPress website to avoid common problems.

Blogging and Content

Blogging and Content

If you are wondering how to make a successful blog this is the right place to start. There are a lot of blogs on the Internet. When we create a piece of content, we’re competing for readers with a half dozen other sources, whether we’re writing news articles, blog tips, or creating product reviews.

Structured Data

Structured Data

The term ‘structured data’ has gained a lot of traction recently. This article will give you the basics of structured data, what it is, who is behind it. Why it is essential for SEO. You will have the knowledge needed to enhance and improve your SERPs that impact search engine marketing results.

Accessibility

Accessibility

There is a strong business case for accessibility in web design. In fact, it is becoming one of our favorite SEO strategies. Learn how improving the accessibility of your website can improve your SERPs and give your company an unexpected revenue boost by expanding your audience making your website easier to use.

Marketing Automation

Marketing Automation

Marketing automation is big business, these days. Let’s face it; we’re all marketers in the age of blogging and social media. Even if we’re not marketing our companies in the workplace, we’re job hunting on LinkedIn, promoting the blogs that we write or merely seeking a little attention and validation from a Facebook update.