SEM Blog

The latest Boston Search Engine Marketing and SEO News from MBA Team!

Boston Search Engine Marketing

All you need to know about Structured Data, Schema, SERPs, Rich Knowledge Boxes, Snippets and more

The term ‘structured data’ has gained a lot of traction recently. This article will give you the basics of structured data, what it is, who is behind it and why it is essential for SEO.
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Should I hire a Local SEO Consultant or do it myself?

Does your company need more local customers? The right local SEO consultant can help you grow your business; the wrong one can just cost you a lot of money. This article provides you with the basics of Local SEO and helps you make the right decision on hiring a local SEO consultant.
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Are you prepared for Fred and Hummingbird?

For those who are unfamiliar with Hummingbird and Fred, two of Google’s recent algorithmic updates, this article was designed to answer some of the most common questions about this massive change in the search results, as well as giving you a brief overview of each.

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Which is better Social Media or Email Marketing?

We’re all looking for the best ways to reach our customers and to push them to make a purchase. Some people swear by search engine optimization while others prefer digital advertising or offline marketing, and the truth is that no one platform 's better than any other. 
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What is Local SEO and Why is it Important?

Have you ever asked the question: What is Local SEO? At a basic level, when we talk about local SEO, we talk about the subtle art of optimising your website so that it appears in results pages when they search for local services.
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This SEM blog contains original content and articles from MBA Team, Inc. a full-service Boston search engine marketing, public relations, internet marketing and design firm.  We hope this website helps you meet demands of the ever changing digital marketplace.   Hence this is an integral part of our mission to provide clients with the highest level of marketing support and solutions designed to improve sales results, generate strong brand awareness, increase customer loyalty, and tell your unique story in the most provocative ways possible.