You are not the first to ask: What is Local SEO? Many confuse it with organic SEO. In fact, they overlap each other in practice. Local involves listing your business completely and accurately in local directories and updating them regularly. It includes actively managing photos and reviews on sites like Yelp and TripAdvisor. You’ll also want to pay attention to your profiles on local social networking sites like Facebook and other local listings like Google My Business, Bing for business, and Apple Maps.
SEO for home improvement business owners should be approached just like any other SEO projects. However, some subtle differences mostly have to do with content and targeting the local search keywords.
In essence, your goal should be to catch your prospects when they are looking for a service provider online.