Have you ever asked the question: What is Local SEO? At a basic level, when we talk about local SEO, we talk about the subtle art of optimising your website so that it appears in results pages when they search for local services.

SEO for home improvement business owners should be approached just like any other SEO projects. However, some subtle differences mostly have to do with content and targeting the local search keywords.
In essence, your goal should be to catch your prospects when they are looking for a service provider online.