Branding

At Boston Web Design, we drive awareness, build loyalty and influence public perception by discovering the unique ideas and characteristics that accelerate and drive your business. It is all about working out exactly what you want to say and then saying it in the right way to the right people. With a proliferation of brands using a wide range of media to capture the attention of your potential customers, it is essential that you stand out from the crowd. That is where our deep understanding of your market, products and your customers is crucial.

The Four Step Process to Discover and Define the Essence of Your Brand. Boston Web Designers offers a Web Site and Brand Audit designed specifically for our clients. Our team will evaluate your existing site and identity, prepare an extensive personalized questionnaire and then interview your key personnel. We will also thoroughly research your competition and see what you offer that is special and unique and will make you stand out from your competition. Lastly, we will create our “vision capsule”, an individualized branding and positioning paper. The “vision capsule” serves as the foundation for your website and acts as road map for all future marketing work. Our professional writing and web design teams translate all the information to your new new website’s design and content to insure that your Website resonates strongly with your target audience.

Boston Web Designers helps clients to clarify and build meaning into their brands. We take our client-centered approach to discovering your brand one step farther. We offer a professional marketing and public relations team. We will help you to articulate your current place in the market and where you would like to be positioned. We will work with you to define your vision and then create materials that embody your image and transform your business.

Branding materials can include but are not limited to logos, print materials, advertisements, web sites, business cards, traditional mailings, and email mailings. We will work with you to ensure all of your marketing materials are cohesive and follow your brand identity.  We can also launch your new site and then develop a plan to promote your site and/or your company through PR placement in traditional and online media, social media, advertising, email blasts and so much more.

Boston Web Designers has all the tools to connect you to the over 970 million current Internet users. With a strong brand comes a great advantage in the marketplace. As your company grows and you expand your services or products, consumers will recognize your brand and know that these new products or services will offer the same level of satisfaction.

Visit our Logo Portfolio for samples of our work.