Internet Marketing

No one will visit your website if they don’t know about it. We’ll help you reach new customers and keep in touch with existing ones. The internet has become the information superhighway for the buying public. In general, people today prefer the hassle-free transactions that internet shopping can offer.  Additionally, using the internet to expand a company’s product or service distribution networks can be cost-effective and efficient.  As millions of people using the internet to search for products and services, companies can penetrate other markets at a fraction of the cost of traditional marketing methods by using internet marketing services.

Why use internet marketing?

Internet promotion provides the advantage of being enduring. Internet promotion is often timeless, with promotions remaining accessible by search engines and in archives for years to come.

The current economy has significantly reduced marketing and promotional budgets for businesses. This means it can be difficult for companies to afford to continue to market their products and services.  For example, conventional marketing tools, such as newspaper, magazine, radio, and television advertisements can be costly, and without a large marketing budget, it can be challenging to stay competitive within your field. As a small business, Boston Web Designers understands these constraints and will help you focus your internet marketing efforts to be as cost-effective as possible and to have the greatest results. 

Our cost-effective and targeted internet marketing strategies will:

  • Drive quality traffic to your site
  • Generate considerable interest in your business
  • Boost your website’s popularity
  • Increase your site’s search engine ranking
  • Help establish a business reputation
  • Increase sales
  • Increase revenue
  • Position you as an expert in your field(s)

Mailing lists can be a great way to stay in touch with customers!  In reality, mailing lists are effective, as you can let your customers know about new products or services and give them exclusive offers and discounts to show your appreciation of their past business and to encourage future business.

Chances are, new customers are finding your business through web search engines, such as Google and Yahoo. In today’s growing internet market, competition and other factors can result in low rankings in the search engines. However, one solution is to use a pay-per-click traffic program, which offers a practical, results-driven way to hit the ground running, in terms of building website traffic and enhancing name brand awareness. So, if you are currently doing pay-per-click advertising or are thinking about starting a pay-per-click campaign, Boston Web Designers can help you fine-tune your existing campaign, or help you start a new one!  Further, we’ll make recommendations on the best keywords for you to bid on and make sure that you are getting the most out of your pay-per-click budget.

SEO Services

Boston Web Designers also offers Search Engine Optimization services. Through different SEO strategies, you can see your search engine ranking improve, and your site’s relevance in searches increase.

Ask us for a personalized proposal and we’d be happy to discuss and make recommendations as to which internet marketing strategies could be best for you.  Let us focus on the marketing strategies for your website so you can focus on growing your business.

Marketing Communications is all about tight deadlines and projects that fall out of nowhere; oftentimes the mere utterance of the phrase, “Do you have,” causes instant palpitations for the MarCom Manager. I am not an exception, but I am lucky that I work with partners that I trust to help me when I have a fire to put out. Boston Web Designers is one of these trusted partners.

Oftentimes I throw projects at your company that have less than ideal turnaround times, I am pleased to report that you never let me down! Your work is well done, fast, and you are always open to feedback – even in the event of a Marketing Emergency.

Thank you for the personalized service and easing continually turning anxious situations into another request fulfilled!

Heath D. Bertone, Marketing Communications Manager
Imceda Software, Burlington, MA

In addition to Internet Marketing, please explore our Branding page for more information on expanding your website’s online presence.

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