If a customer struggles to understand your message, you’ve lost them.
Do you need multilingual website design services?
Here at Boston Web Designers, we recognize that your business will grow, and so will your need for multilingual website design services. If you’re planning to make your business an international company, then you may have some questions about what that will entail. We are here to help!
What is multilingual web design?
It's more than translation
We have covered multilingual web design in depth in one of our blog posts. For a refresher, multilingual website design is the translation and localization of your site. The goal is to target a geographic group or language, but often both. These processes are crucial to your international success. You want your target group to be able to connect with your brand and content comprehensively. Translation and localization are both essential to multilingual website design. They are similar in many ways, but serve distinct roles when it comes to making your website suitable for international customers.
What are translation and localization?
What is translation?
The translation of your site is the direct transfer of content from the base language to the target language. This translation includes everything from the titles to the content to the URLs and metadata. Generally, you should make sure you translate your content entirely, as that will allow for better SEO. However, you will soon find that directly translating your content into the target language without localization will not adequately optimize your website for search engines.
What is localization?
Localization is the shifting of a website’s content to fit the target demographic socially and culturally. The differentiation is a shift from the direct translation of the site to use a dialect familiar to the target group. If you translate and localize, your website, it will likely perform well since people in the target group will be able to understand the content quickly and make a connection with your brand.
You need a multilingual website
Multilingual website design services are essential. If you do not adequately translate and localize your site’s content, it will be much more challenging to succeed. Your audience should be able to not only understand but also connect to the website’s message. That way, your website visitors are more enticed to contact your business. Usually, without multilingual website design, expansion of your business outside demographics of the target language will be close to impossible.
What does Boston Web Designers offer?
Boston Web Designers works with localization consultants and translators. Our goal is to assist with your website’s content and message. If you already have a group of localization consultants, we can also work with your team. Together we figure out which keywords are most likely to help your site rank in your target region. Then the localization team helps you translate and localize your website, including content, URLs, and metadata as they are critical for SEO.
While our localization experts are at work, our development and design team reviews your existing website and content management system to see if it is compatible with our multilingual website design services. If your platform is suitable for managing multiple languages, we can work with your website’s existing platform, or we can make a recommendation on an entirely new system.
Then, we create your website and localize!
Once completed, we use Google’s search console to make them aware that you now have a Multilingual website. We also make search engines aware of your choice in using URL subdomains or subdirectories, such as de.example.com, or example.com/de, if you wanted to route your content to Germany. Next, we set up 301 redirects, hreflang tag attributes, and canonicalization tags to prevent your website from violating Google’s duplicate content guidelines and standards.
An adequately localized website has both SEO metadata and content that fits with the region with which you wish to offer your services. You need a team of consultants and multilingual web designers to get the job done right! While our localization experts are at work, our development and design team reviews your existing website and content management system to see if it is compatible with multilingual website design. If your platform is suitable for managing multiple languages, we can work with your website’s existing platform, or we can make a recommendation on an entirely new system.
The Multilingual SEO community is debating if Multinational websites should have multiple domains, leaving marketing executives to guess the most effective approach to reach international markets. Our goal is to provide the best method for building a multinational website, without breaking your budget.
Let Us Help
Boston Web Designers is here to help your business grow in all capacities, including internationally and multilingually. So, if you are looking to expand your company’s reach, please do not hesitate to reach out.
If you would like more information on multilingual website design, we have a blog post on the general details of multilingual website design, as well as one on creating your multilingual site for SEO.