» Small Business Survey by Deluxe Reveals Snapshot of Social Media Savvy Entrepreneurs
Deluxe Corporation (NYSE:DLX) recently announced the results of a new small business survey, answered by more than 500 respondents through PartnerUp, the first, and one of the largest online social networks for small business owners and entrepreneurs. The Deluxe survey results reveal a glimpse into the modern face of today’s small business owner across America.
Deluxe’s survey reflects a snapshot of today’s social media savvy small business owners and where they stand regarding job passions and key challenges. Deluxe’s survey of small business owners uncovers the following results:
- 75% were motivated to start their own business in order to pursue a personal passion and work for themselves; only 10% started a business after being laid off from a job.
- Social media use is high among this sample, with 83% of respondents planning to utilize social channels for business over the next year; 40% plan to focus their efforts on Facebook and 25% on LinkedIn.
- 57% report using social media to increase their reach/frequency of contact with potential customers. 15% cite a direct impact on sales.
- 49% of small business owners claim that effectively reaching customers with limited resources is their biggest challenge. This is more than twice other key challenges cited: managing the costs of doing business (19%) and securing credit (12%). Their biggest frustration about marketing: They don’t know if what they are doing is effective.
» Your business can learn from Trump!
Presidential candidates have not only used Twitter to connect with voters in the tired way a brand might, it’s now become a new battlefield of the campaign.
Donald J. Trump, uses his tweeting skills and harnesses Twitter as a tool of political promotion, score-settling and attack.
Thanks to Trump and election year politics Twitter has experienced a renewal of growth in active users.